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Damn it!
Usually when I fix a camera, I do this...
...and then I take a picture.
I have been doing this since 1976.
And now everyone does it!
I must have taken the most selfies in the world.
I did not know I was part of that trend!
We still have to really fight hard...
...because still on a daily basis...
...things, machines, technologies disappear.
Oh Grandmaster! Hello.
It's that time again, we need supplies.
Your finest meat... Do you have something for me?
Yes, I have something for you. Shall we go in?
I'm a real local.
I grew up here and I've never seen anything else,
except the butcher shop.
The ladies in front are my wife, Irene...
...my mother, Traude...
..she is dreaded around here.
Then we have Magda who is on sales.
There's Dragana who is responsible for serving the lunch menu...
...and my son is in charge of sausages und ham.
I come here every Tuesday...
...because Hans still does things traditional way.
The reason I'm standing here is...
...because I've been rejected six times by Mrs. Schmölz...
because she says,
"We don't deliver to Vienna."
"We're not interested in the big city."
"We just do our thing right here."
Everyone move to the left... the right!
A little further, one step... That's beautiful!
People like Hans,
they don't do things to get an "organic certificate"
or to follow EU guidelines.
But because it's what he's learnt -
that you get real quality...
...if you approach something with respect and honesty.
Like, he's completely anti-digital,
no mobile phone...
That's impossible!
What's going on?
What's going on?...All good.
Vegetarian or what?
Do I look like a vegetarian?
So you're being filmed, are you?
Well then, smile and look into the camera!
Ok, the moment you cannot miss - my onion cutting skills.
I've trained my whole life for this.
Ready!
The flour is even more exciting.
What?! More exciting than onions?
I think things are better now, more authentic.
That's what Slava said!
Slava always said,
"Your wife will appreciate this!"
I got kicked out and he said, "Your wife will appreciate this!"
I'm not the kind of woman...
...who follows her rich husband around the world.
That doesn't interest me.
I think butcher Schmölz would be proud of me...
...if he could see my precision!
Actually I never really cared, I married a biologist...
...and biologists are always penniless.
I didn't really care, it was always creative.
But there comes a point when you have to wonder...
...how much you sacrifice for a penniless job...
...when you have three children.
Is this the conversation you have every evening?
No... not any more but it comes up a lot!
About wine or Polaroid?
Anna, I don't want to be indiscreet...
...but I have spent a lot of time now with Doc all around the world.
How is Doc at home when he returns from his travels?
I really believe that Doc has more energy than others.
That's very demanding but he pushes us all...
...and he pushes me in my career too,
to tackle things and keep moving forward.
And so, it's not a show. For Doc this is reality.
Insane reality, but it is our reality. Exactly, that's the way it is!
Something always has to happen.
It's the challenges that make life interesting.
It is brutally exhausting.
Yes, but I think he does leave a mark with his work...
and that he's reviving the analogue era.
I was very proud that he managed to save the factory.
But it was funny when he got kicked out!
Markus! You have let it go.
What are we watching, Martin?
It's just a conventional 45 rpm record.
And what we see here is analogue video...
...that is recorded onto vinyl.
It can be played on a completely normal record player
and shown on a completely normal television.
The machine settings are a bit too loud.
I'll turn the volume down a bit...
...so the image isn't overexposed.
This is "Betsy number 3".
We have three ladies and they all look identical
...except this one has a little moustache...
...that they can't get rid of any more.
Watch the arm... oh man, the arm!
Everything's good, Peter.
I can't hook it on at the back!
Let's position your P and fix it on the rolling press.
And which colour would you like to choose?
Nice dilemma for you!
Try to push a little harder.
Here comes the red!
A strange red!
But he's getting dirty!
That's OK, we're here to get dirty.
Holy ink! What a nice little mess we've made.
To write with the computer you press a button...
...and a letter comes out of the printer.
This is another way to print letters,
here the letters are real and physical.
That's a big difference!
Here you have more freedom.
Oh, how beautiful!
That's fantastic... just take a look at that!
What do you think of this way of printing letters,
is it interesting or not? - Very!
If I had all these machines at home,
I would use them every day.
I want to continue!
Today is an important meeting with Polaroid.
Unfortunately I don't know what it's about...
...but I had to buy champagne!
I hope there might be contract negotiations...
...or maybe they'll sign something?
I hope that's what the champagne is for, that's what I'm wishing for.
Around 1900, the Südbahnhotel was...
...the best Grand Hotel in Europe.
You can still feel the energy, right?
It's the same with Supersense where people say,
"When you enter here, you forget everything else.".
This is like a reset.
This is crazy, it's crying out for something to happen here.
The Hotel was never closed,
the people simply checked out.
You can imagine people dancing here again, right?
Absolutely!
That's just waiting to happen.
Re-opening this Hotel is impossible, isn't it?
That's important to me.
"Impossible" is where the fun begins...